People's Golf Co. — DUSTIN SITES

People’s Golf Co.

ART DIRECTION / BRANDING / PRODUCT DESIGN / PHOTOGRAPHY

Golf is a sport built on traditions that evoke a sense of exclusivity. Sky high expenses, long time commitments, and poor demographic representation across the board create barriers of entry for the majority of everyday people.

The traditions of golf need to be flipped on its head to allow for more inclusivity on the course. People’s Golf Co. is doing just that.

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The Attire.

Golf attire today is still way too expensive, and uncomfortable to wear. Even more, its got no character at the end of the day. Let’s fix that.

Introducing the People’s Golf Co. merchandise. Designed with comfort, cost, and community as the most important variables.

The Beverages.

Nowadays, golf courses have a chokehold on the prices of drinks they sell. Owners can up-charge products because there’s no competition, since you aren’t allowed to bring outside alcohol onto any golf course today.

Since this is a problem for just about anyone’s wallet, PGCO. developed a high quality assortment of beer and seltzer aimed to please not only your taste buds, but your bank account, by enforcing a price limit right on the can itself.

The Membership.

People’s Golf Co. does golf memberships differently from the rest. A PGCO. Membership does not create exclusivity from others like a traditional golf membership does, instead it promotes inclusivity, belonging to a group who welcomes all.

Membership gives a new golfer all they need to start having fun playing golf. From balls and tees, to ball markers and a few beverages, we’ve got you covered.

Members also receive a PGCO. bag which is unlike any golf bag you see today. This light weight bag allows you to really enjoy your time on the course without lugging around the traditional heavy golf bags.

The Golf Course.

A course designed with the beginner in mind. Instead of 18 long & difficult holes, let’s make it 9 holes structured to improve your game. Instead of the price point only royalty can afford, let’s make it affordable for the everyday person.

People’s Golf Co. is structured around building community, and the Bunker Bar does just that. Sit down with friends new and old, enjoy an ice cold PGCO. beverage, and reminisce about the memories made and the putts missed on the golf course.

Take a Closer Look!